/* ===== B-Marketing — מערכת עיצוב v2 ===== */
/* צבע המותג #C2E658 שוחזר מהלוגו המקורי (2017) */
:root{
  --lime:#C2E658;
  --lime-hi:#D6F183;
  --lime-dk:#A5CE3A;
  --lime-soft:#F0F8DC;
  --lime-line:#DCEFA8;
  --lime-deep:#4F6B12;      /* לטקסט על לבן — ניגודיות תקנית */
  --ink:#12180F;
  --ink-2:#1D2618;
  --ink-3:#31402A;
  --ink-soft:#4E5A47;
  --ink-mute:#87927F;
  --paper:#FBFCF7;
  --cream:#F4F7EA;
  --line:#E6EBDA;
  --white:#fff;
  --r:20px; --r-sm:12px; --r-pill:999px;
  --sh-sm:0 4px 14px rgba(18,24,15,.06);
  --sh:0 14px 38px rgba(18,24,15,.09);
  --sh-lg:0 28px 64px rgba(18,24,15,.16);
  --sh-lime:0 14px 34px rgba(165,206,58,.42);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font-family:'Assistant',system-ui,sans-serif;background:var(--paper);color:var(--ink);
     line-height:1.65;-webkit-font-smoothing:antialiased;overflow-x:hidden}
h1,h2,h3,h4{font-family:'Frank Ruhl Libre',Georgia,serif;line-height:1.16;font-weight:800;
     letter-spacing:-.015em}
.wrap{max-width:1140px;margin:0 auto;padding:0 22px}
a{color:var(--lime-deep);text-decoration:none}
a:hover{text-decoration:underline}
button{font-family:inherit;cursor:pointer}
img{max-width:100%;height:auto;display:block}
:focus-visible{outline:3px solid var(--lime-dk);outline-offset:3px;border-radius:6px}
.skip{position:absolute;right:-9999px;top:0;background:var(--ink);color:#fff;padding:14px 22px;z-index:200}
.skip:focus{right:0}

/* ---------- Header ---------- */
header{background:rgba(251,252,247,.86);backdrop-filter:blur(14px);
       border-bottom:1px solid var(--line);position:sticky;top:0;z-index:100}
.nav{display:flex;align-items:center;justify-content:space-between;height:74px;gap:18px}
.brand{display:flex;align-items:center;gap:11px;flex-shrink:0}
.brand:hover{text-decoration:none}
.brand svg{width:42px;height:42px}
.brand-txt b{font-family:'Frank Ruhl Libre',serif;font-size:1.24rem;font-weight:900;color:var(--ink);display:block;line-height:1.05}
.brand-txt small{font-size:.63rem;color:var(--ink-mute);letter-spacing:.09em;font-weight:700}
.nav-links{display:flex;gap:26px;font-weight:600;font-size:.95rem}
.nav-links a{color:var(--ink-soft);padding:4px 0;position:relative}
.nav-links a:hover{color:var(--ink);text-decoration:none}
.nav-links a::after{content:"";position:absolute;bottom:0;right:0;width:0;height:2.5px;
       background:var(--lime-dk);border-radius:2px;transition:width .2s ease}
.nav-links a:hover::after,.nav-links a[aria-current="page"]::after{width:100%}
.nav-links a[aria-current="page"]{color:var(--ink)}
.nav-cta{background:var(--ink);color:#fff;padding:12px 24px;border-radius:var(--r-pill);
       font-weight:800;font-size:.92rem;white-space:nowrap;box-shadow:var(--sh-sm)}
.nav-cta:hover{background:var(--ink-3);text-decoration:none;transform:translateY(-1px)}
@media(max-width:980px){.nav-links{display:none}}

/* ---------- Hero (dark, photo-forward) ---------- */
.hero{position:relative;background:var(--ink);color:#fff;overflow:hidden;
      padding:70px 0 90px;margin-bottom:0}
.hero::before{content:"";position:absolute;top:-30%;left:-10%;width:70%;height:130%;
      background:radial-gradient(closest-side,rgba(194,230,88,.20),transparent 70%);pointer-events:none}
.hero::after{content:"";position:absolute;bottom:-60%;right:-20%;width:80%;height:120%;
      background:radial-gradient(closest-side,rgba(194,230,88,.10),transparent 70%);pointer-events:none}
.hero .wrap{position:relative;z-index:2}
.hero-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:56px;align-items:center}
@media(max-width:980px){.hero-grid{grid-template-columns:1fr;gap:44px}.hero{padding:48px 0 64px}}
.eyebrow{display:inline-flex;align-items:center;gap:9px;background:rgba(194,230,88,.13);
      color:var(--lime);font-weight:800;font-size:.83rem;padding:8px 17px;
      border-radius:var(--r-pill);margin-bottom:22px;border:1px solid rgba(194,230,88,.3)}
.eyebrow .dot{width:7px;height:7px;border-radius:50%;background:var(--lime);flex-shrink:0}
.hero h1{font-size:clamp(2.3rem,5.4vw,3.9rem);font-weight:900;margin-bottom:20px;color:#fff}
.hero h1 em{font-style:normal;color:var(--lime)}
.hero .lead{font-size:clamp(1.05rem,2vw,1.24rem);color:#C4CDBB;max-width:48ch;margin-bottom:30px}
.hero-cta{display:flex;flex-wrap:wrap;gap:13px;margin-bottom:34px}
.trust{display:flex;flex-wrap:wrap;gap:11px 26px;font-size:.92rem;color:#B7C2AD;font-weight:600}
.trust li{list-style:none;display:flex;align-items:center;gap:8px}
.trust li svg{width:18px;height:18px;flex-shrink:0;stroke:var(--lime);fill:none;stroke-width:3}

/* photo */
.hero-photo{position:relative;justify-self:center;width:100%;max-width:400px}
.hero-photo .frame{position:relative;border-radius:28px;overflow:hidden;
      box-shadow:var(--sh-lg);border:1px solid rgba(194,230,88,.28)}
.hero-photo .frame img{width:100%;aspect-ratio:3/4;object-fit:cover;object-position:center 22%}
.hero-photo::before{content:"";position:absolute;inset:-16px -16px 30px 30px;
      border:2px solid rgba(194,230,88,.34);border-radius:34px;z-index:-1}
.badge{position:absolute;background:#fff;color:var(--ink);border-radius:16px;padding:13px 17px;
      box-shadow:var(--sh);display:flex;align-items:center;gap:11px;font-weight:800;font-size:.87rem}
.badge svg{width:22px;height:22px;stroke:var(--lime-deep);fill:none;stroke-width:2.4;flex-shrink:0}
.badge small{display:block;font-weight:600;font-size:.74rem;color:var(--ink-mute);line-height:1.3}
.badge-1{bottom:26px;right:-24px}
.badge-2{top:34px;left:-30px}
@media(max-width:560px){
  .hero-photo{max-width:290px}
  .badge-1{right:-10px;bottom:14px}.badge-2{left:-10px;top:16px}
  .badge{padding:10px 13px;font-size:.8rem}
}

/* ---------- Buttons ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;border:none;
     border-radius:var(--r-pill);font-weight:800;text-align:center;cursor:pointer;
     transition:transform .14s ease,box-shadow .14s ease,background .14s ease}
.btn:hover{text-decoration:none;transform:translateY(-2px)}
.btn-lime{background:var(--lime);color:var(--ink);padding:16px 32px;font-size:1.06rem;box-shadow:var(--sh-lime)}
.btn-lime:hover{background:var(--lime-hi)}
.btn-wa{background:#25D366;color:#fff;padding:16px 30px;font-size:1.02rem}
.btn-wa:hover{background:#1FBE5A}
.btn-wa svg{width:21px;height:21px;fill:currentColor}
.btn-out{background:transparent;color:#fff;padding:16px 30px;font-size:1.02rem;
     border:1.6px solid rgba(255,255,255,.32)}
.btn-out:hover{background:rgba(255,255,255,.09);border-color:var(--lime)}
.btn-ghost{background:#fff;color:var(--ink);padding:15px 30px;font-size:1rem;box-shadow:var(--sh-sm)}
.btn-block{display:flex;width:100%}

/* ---------- Lead card ---------- */
.card{background:var(--white);border-radius:var(--r);padding:30px;box-shadow:var(--sh-lg);
      border:1px solid var(--line)}
.hero .card{color:var(--ink)}
.card h2{font-size:1.42rem;margin-bottom:6px}
.card .sub{font-size:.9rem;color:var(--ink-soft);margin-bottom:22px}
.field{margin-bottom:16px}
.field label{display:block;font-weight:700;font-size:.89rem;margin-bottom:7px}
.field input,.field select,.field textarea{width:100%;padding:13px 15px;border:1.6px solid var(--line);
      border-radius:var(--r-sm);font-family:inherit;font-size:1rem;background:var(--white);color:var(--ink)}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--lime-dk);
      box-shadow:0 0 0 4px var(--lime-soft)}
.field .err{display:none;color:#B3261E;font-size:.82rem;margin-top:6px;font-weight:600}
.field.invalid .err{display:block}
.field.invalid input,.field.invalid select{border-color:#B3261E}
.card .fine{font-size:.77rem;color:var(--ink-mute);margin-top:14px;text-align:center}
.thanks{display:none;text-align:center;padding:28px 20px}
.thanks svg{width:56px;height:56px;stroke:var(--lime-deep);fill:none;stroke-width:2.2;margin:0 auto 14px}
.thanks b{display:block;font-family:'Frank Ruhl Libre',serif;font-size:1.4rem;margin-bottom:8px}
.thanks p{color:var(--ink-soft);font-size:.95rem}

/* ---------- Logo / proof strip ---------- */
.strip{background:var(--ink-2);color:#9EAB95;padding:20px 0;font-size:.9rem}
.strip .wrap{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:14px 38px;text-align:center}
.strip b{color:var(--lime);font-weight:800}

/* ---------- Sections ---------- */
.section{padding:76px 0}
.section.tight{padding:52px 0}
.alt{background:var(--white);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.cream{background:var(--cream)}
.section-head{max-width:66ch;margin-bottom:42px}
.section-head.center{margin-inline:auto;text-align:center}
.kicker{display:inline-block;color:var(--lime-deep);font-weight:800;font-size:.85rem;
      letter-spacing:.09em;text-transform:uppercase;margin-bottom:12px}
h2.title{font-size:clamp(1.8rem,3.5vw,2.5rem);margin-bottom:14px}
h2.title em{font-style:normal;background:linear-gradient(transparent 60%,var(--lime) 60%);padding:0 4px}
p.intro{color:var(--ink-soft);font-size:1.09rem}

/* ---------- Steps ---------- */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
@media(max-width:820px){.steps{grid-template-columns:1fr}}
.step{background:var(--white);border:1px solid var(--line);border-radius:var(--r);padding:30px;
      box-shadow:var(--sh-sm);transition:transform .16s,box-shadow .16s}
.step:hover{transform:translateY(-4px);box-shadow:var(--sh)}
.step .n{display:inline-flex;align-items:center;justify-content:center;width:44px;height:44px;
      border-radius:14px;background:var(--lime);color:var(--ink);font-weight:900;font-size:1.15rem;
      margin-bottom:16px;font-family:'Frank Ruhl Libre',serif}
.step b{display:block;font-family:'Frank Ruhl Libre',serif;font-size:1.26rem;margin-bottom:9px}
.step p{color:var(--ink-soft);font-size:.97rem}

/* ---------- Service tiles ---------- */
.grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(268px,1fr));gap:20px}
.tile{display:block;background:var(--white);border:1px solid var(--line);border-radius:var(--r);
      padding:28px;box-shadow:var(--sh-sm);transition:border-color .16s,transform .16s,box-shadow .16s}
.tile:hover{border-color:var(--lime);transform:translateY(-5px);box-shadow:var(--sh);text-decoration:none}
.tile .ico{margin-bottom:18px;width:56px;height:56px;border-radius:16px;
      background:linear-gradient(135deg,var(--lime),var(--lime-dk));
      display:flex;align-items:center;justify-content:center;box-shadow:0 8px 18px rgba(165,206,58,.35)}
.tile .ico svg{width:27px;height:27px;stroke:var(--ink);fill:none;stroke-width:2.1}
.tile b{display:block;font-family:'Frank Ruhl Libre',serif;font-size:1.28rem;color:var(--ink);margin-bottom:8px}
.tile p{color:var(--ink-soft);font-size:.96rem}
.tile .go{color:var(--lime-deep);font-weight:800;font-size:.9rem;margin-top:14px;display:inline-block}
.tile:hover .go{text-decoration:underline}

/* ---------- Checklist ---------- */
.checks{display:grid;grid-template-columns:repeat(2,1fr);gap:14px}
@media(max-width:740px){.checks{grid-template-columns:1fr}}
.checks li{list-style:none;background:var(--white);border:1px solid var(--line);border-radius:var(--r-sm);
      padding:18px 20px;display:flex;gap:13px;align-items:flex-start;box-shadow:var(--sh-sm)}
.checks li svg{width:21px;height:21px;flex-shrink:0;margin-top:3px;stroke:var(--lime-deep);fill:none;stroke-width:2.8}
.checks li b{display:block;font-weight:800;font-size:1rem;margin-bottom:3px}
.checks li span{color:var(--ink-soft);font-size:.93rem}

/* ---------- Table ---------- */
.tbl-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:var(--r);background:var(--white);box-shadow:var(--sh-sm)}
table.cmp{width:100%;border-collapse:collapse;min-width:540px}
table.cmp th,table.cmp td{padding:16px 18px;text-align:right;border-bottom:1px solid var(--line);font-size:.96rem}
table.cmp th{background:var(--lime);font-weight:800;color:var(--ink)}
table.cmp tr:last-child td{border-bottom:none}
table.cmp td:first-child{font-weight:800}
table.cmp tbody tr:hover{background:var(--lime-soft)}

/* ---------- Quote / portrait block ---------- */
.pquote{display:grid;grid-template-columns:auto 1fr;gap:32px;align-items:center;
      background:var(--white);border:1px solid var(--line);border-radius:var(--r);
      padding:38px;box-shadow:var(--sh)}
@media(max-width:760px){.pquote{grid-template-columns:1fr;gap:22px;padding:28px;text-align:center}}
.pquote .ph{width:132px;height:132px;border-radius:50%;object-fit:cover;object-position:center 22%;
      border:4px solid var(--lime);box-shadow:var(--sh-sm);margin-inline:auto}
.pquote p{font-family:'Frank Ruhl Libre',serif;font-size:clamp(1.15rem,2.3vw,1.42rem);
      line-height:1.5;margin-bottom:16px}
.pquote cite{font-style:normal;font-size:.94rem;color:var(--ink-soft);font-weight:700}

/* ---------- Dark band ---------- */
.band{background:var(--ink);color:#fff;border-radius:28px;overflow:hidden;position:relative}
.band::before{content:"";position:absolute;top:-50%;left:-10%;width:60%;height:200%;
      background:radial-gradient(closest-side,rgba(194,230,88,.16),transparent 70%)}
.band-inner{display:grid;grid-template-columns:1.3fr .7fr;gap:40px;padding:54px;
      align-items:center;position:relative;z-index:2}
@media(max-width:820px){.band-inner{grid-template-columns:1fr;padding:36px}}
.band h2{font-size:clamp(1.5rem,3vw,2rem);margin-bottom:14px;color:#fff}
.band h2 em{font-style:normal;color:var(--lime)}
.band p{color:#B7C2AD;margin-bottom:20px}
.band .tags{display:flex;flex-wrap:wrap;gap:9px;margin-top:18px}
.band .tags span{border:1px solid var(--ink-3);border-radius:var(--r-pill);padding:7px 16px;
      font-size:.85rem;color:#CBD6C1}
.band-actions{display:flex;flex-direction:column;gap:12px}

/* ---------- Stats ---------- */
.stats{display:grid;grid-template-columns:repeat(auto-fit,minmax(170px,1fr));gap:20px}
.stat{background:var(--white);border:1px solid var(--line);border-radius:var(--r);padding:30px 22px;
      text-align:center;box-shadow:var(--sh-sm)}
.stat b{display:block;font-family:'Frank Ruhl Libre',serif;font-size:2.6rem;color:var(--lime-deep);line-height:1}
.stat span{display:block;font-size:.92rem;color:var(--ink-soft);margin-top:10px;font-weight:600}

/* ---------- FAQ ---------- */
details{background:var(--white);border:1px solid var(--line);border-radius:var(--r-sm);
      margin-bottom:12px;padding:20px 24px;box-shadow:var(--sh-sm)}
details[open]{border-color:var(--lime)}
summary{font-weight:800;cursor:pointer;font-size:1.04rem;list-style:none;display:flex;
      justify-content:space-between;align-items:center;gap:16px}
summary::-webkit-details-marker{display:none}
summary::after{content:"";width:22px;height:22px;flex-shrink:0;border-radius:50%;
      background:var(--lime);position:relative;transition:transform .2s}
summary::before{content:"";position:absolute;left:34px;width:10px;height:2.4px;background:var(--ink);
      z-index:2;border-radius:2px}
details[open] summary::after{transform:rotate(180deg)}
details p{margin-top:14px;color:var(--ink-soft);font-size:.98rem}

/* ---------- Article ---------- */
.article{max-width:72ch}
.article h2{font-size:1.66rem;margin:40px 0 14px}
.article h3{font-size:1.24rem;margin:30px 0 10px}
.article p{margin-bottom:17px;color:var(--ink-soft)}
.article ul,.article ol{margin:0 22px 20px 0;color:var(--ink-soft)}
.article li{margin-bottom:9px}
.answer{background:var(--lime-soft);border:1px solid var(--lime-line);border-right:4px solid var(--lime);
      border-radius:var(--r-sm);padding:20px 24px;margin-bottom:22px}
.answer p{color:var(--ink);margin:0;font-weight:600}

/* ---------- Breadcrumbs ---------- */
.crumbs{font-size:.84rem;color:var(--ink-mute);padding:20px 0 0}
.crumbs a{color:var(--ink-mute)}
.crumbs i{font-style:normal;margin:0 8px;color:#C3CCB9}

/* ---------- Footer ---------- */
footer{background:var(--ink);color:#96A28D;padding:60px 0 110px;font-size:.92rem}
footer a{color:#B7C2AD}
footer a:hover{color:var(--lime)}
.foot-grid{display:grid;grid-template-columns:1.5fr 1fr 1fr;gap:40px;margin-bottom:38px}
@media(max-width:800px){.foot-grid{grid-template-columns:1fr;gap:30px}}
.foot-grid h3{font-size:.82rem;letter-spacing:.1em;text-transform:uppercase;color:var(--lime);
      margin-bottom:16px;font-family:'Assistant',sans-serif;font-weight:800}
.foot-grid ul{list-style:none}
.foot-grid li{margin-bottom:10px}
footer .brand-txt b{color:#fff}
footer .brand-txt small{color:#7E8A76}
.foot-bot{border-top:1px solid var(--ink-3);padding-top:24px;display:flex;
      justify-content:space-between;flex-wrap:wrap;gap:14px;font-size:.85rem;color:#77826F}

/* ---------- Sticky CTA + WhatsApp ---------- */
.sticky-cta{position:fixed;bottom:0;right:0;left:0;background:rgba(255,255,255,.97);
      border-top:1px solid var(--line);padding:11px 16px;display:none;z-index:90;gap:11px;
      box-shadow:0 -6px 22px rgba(18,24,15,.10)}
.sticky-cta a{flex:1;display:flex;align-items:center;justify-content:center;gap:7px;
      padding:14px;border-radius:var(--r-pill);font-weight:800;font-size:.96rem}
.sticky-cta .s-call{background:var(--lime);color:var(--ink)}
.sticky-cta .s-wa{background:#25D366;color:#fff}
@media(max-width:760px){.sticky-cta{display:flex}}
.wa{position:fixed;bottom:84px;left:18px;width:60px;height:60px;border-radius:50%;background:#25D366;
      display:flex;align-items:center;justify-content:center;box-shadow:0 8px 24px rgba(37,211,102,.42);
      z-index:90;transition:transform .16s}
.wa svg{width:32px;height:32px;fill:#fff}
.wa:hover{text-decoration:none;transform:scale(1.08)}
@media(min-width:761px){.wa{bottom:28px}}

@media(prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important;scroll-behavior:auto!important}}
@media print{header,.sticky-cta,.wa,.card{display:none}}